For validating partners expertise and sophisticated skills to deliver sales and services in the HubSpot ecosystem. You earn credentials from HubSpot, such as a certification or accreditation, that validates a certain area and level of expertise. Individuals earn certifications, while organizations can earn both certifications and accreditations. Any qualified individual can earn a certification, and today an organization must be a HubSpot solutions partner in good standing in order to apply for accreditation. When we know what expert knowledge and skills you or your organization has, we can better connect you with the right customers through our matching programs, like theSolutions Partner Directoryand new programs we’re piloting like Partner Scaled Onboarding. HubSpot Accreditations have two applications windows each year. The first application window opens in the first half of the year typically opening in February with applications closing in March. Partners who are accepted are then accredited in May-June. The second application window opens in the second half of year typically opening in August and closing in September. Partners who are accepted are then accredited in November. Below, you'll find more details about eight six accreditations and the status of each. HubSpot Onboarding Accreditation Accredited partners have proven experience successfully onboarding new customers on our HubSpot Pro and/or Enterprise Suite products Applications Closed until August 5, 2024 HubSpot CRM Implementation Accreditation Accredited partners have proven experience successfully delivering large scale, complex implementations of the HubSpot CRM platform Applications Closeduntil August 5, 2024 HubSpot Platform Enablement Accreditation Accredited partners have proven experience driving high user adoption rates through customized training and change management engagements Applications Closeduntil August 5, 2024 HubSpot Solutions Architecture Design Accreditation Accredited partners have experience designing, configuring, and customizing complex and innovative solutions to solve advanced customer use cases across HubSpot’s CRM platform suite. Applications Closeduntil August 5, 2024 [New] HubSpot Content Experience Accreditation Accredited partners have experience creating, managing, and publishing content in a strategic way across their digital channels, driving personalized customer experiences. Applications Closeduntil August 5, 2024 HubSpot Data Migration Accreditation Accredited partners have proven experience migrating data from legacy CRM platform(s) to HubSpot. Applications Closed HubSpot Custom Integration Accreditation Accredited partners have proven experience successfully extending the HubSpot CRM platform through integrations and custom development Applications Closed [Coming Soon] HubSpot Service Implementation Accreditation Accredited partners have experience in successfully implementing HubSpot Service Hub within a large, complex organization (upmarket). Applications Closed *Effective February 17, 2023, platinum, diamond, and elite partners that achieve the HubSpot CRM Implementation Accreditation are eligible for the HubSpot Upmarket Referral Service Program. See Sales Rules for more information about eligibility for qualifying deals. HubSpot certifications are for individuals and tell the market what type ofknowledgea person has. Individuals must take training and pass an assessment to demonstrate that they have learned the relevant material to a high degree of proficiency. We have generally available certifications, as well as ones available for partners and providers only. Find all certifications in HubSpot Academy. HubSpot accreditations are for solutions partner organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight. Organizations must demonstrate that they have theexpertise,capacity, andpractical experienceneeded to serve customers with complex technical and business needs. Accreditations are more rigorous than certifications — they have a set of prerequisites and often require practical application, like a role play exercise. With four unique accreditations it can sometimes be difficult to understand which one is the best fit for your organization. Since Accreditations are about validating a partner's experience with a specific type of customer or type of engagement, we recommend using the following guidelines to determine where it makes sense for you to focus your efforts. Customer Lifecycle Stage (pre-sale/sale, handoff, discovery, implementation, onboarding, go-live/support) All (pre-sale through go-live) Onboarding Live Any Ideal Customer Size 300+ customer users, 30+ Sales users from two different departments n/a Teams 20+ users n/a Communication (stakeholder management, relationships, rapport-building) Moderate Importance Moderate Importance High Importance Less Importance Strategy & Planning (long-term success planning, preparing for scale) High Importance Less Importance Moderate Importance Less Importance Process & Change Management (defining & streamlining processes, automating workstreams) High Importance Moderate Importance Moderate Importance Moderate Importance Training & Adoption (tailored enablement, front-end user adoption) Moderate Importance High Importance High Importance Less Importance Data & Architecture (migration, integration options, product expertise) High Importance Moderate Importance Less Importance High Importance Custom Development (custom integrations, APIs, web app development) Less Importance Less Importance Less Importance High Importance Accreditation Office Hours are weekly meetings in June where you can book some time with our team to help HubSpot Solution Partners understand how to validate their expertise and skills through getting accredited. Book a meeting now Meet with some of the Accreditations team to learn about the different accreditations offered, understand what it takes to get accredited, and review the application process. During Accreditation Office Hours, you may ask the following questions: You should attend a HubSpot Accreditation Office Hours if you are new to the Accreditation process and seeking to put in your first few applications. These virtual events, formerly known as Fireside Chats, are dedicated to providing an in-depth review of each Accreditation. Leading HubSpot Subject-Matter experts (SMEs) drive the conversations and in each Expert Session you can expect to: You should join HubSpot Accreditation Expert Sessions if you are interested in learning from SMEs regarding the specifics of each Accreditations and gain deeper application knowledge regarding the Accreditation process. HubSpot's CRM Implementation and Onboarding Accreditations Thursday, July 18, 2024 at 11:00 AM EDT HubSpot's Content Experience Accreditation Tuesday, July 23, 2024 | 11:00 AM EDT HubSpot's Platform Enablement and Solutions Architecture Design Accreditation. Thursday, July 25, 2024 | 11:00 AM EDT Each HubSpot Accreditation requires a specific number of HubSpot Academy Certifications to be completed prior to submitting an application. Provided here is the list of required prerequisite certifications. These certifications validate the baseline knowledge and foundational skills you need to have in order to be considered qualified candidates for the accreditation process. To meet the requirements of applying review the following standards: To apply for accreditation, your team must first be at the Platinum, Diamond, or Elite tiers. They must also review the coursework and casework requirements before submitting their application. Check out the links below to learn more: The deadline provided for each accreditation refers to the first round of the application process. We won’t accept any new applications after the window closes but will continue to process applications that were submitted on-time. All partners who apply by the deadline will receive a final decision within approximately 60 days. Each Accreditation requirements are determined based on an in-depth capacity and capability modeling to ensure the highest standards of service delivery. For instance, when working with upmarket or enterprise-level customers, we would expect to see a team managing their implementation or onboarding processes just to handle the scope and complexity appropriately. The certification prerequisites must be met by a group of 1-5 people at the partner organization. You can divide the prerequisites among this group to meet the total requirements, but please be sure to not include more than 5 individuals. Here are some examples of how you can split the prereqs among your team: No. While accreditations and other credentials (tier, certifications) each have their own inherent benefits, like differentiation in the marketplace, becoming accredited doesn’t mean you’ll automatically be included in matching programs. Instead, partners are invited to participate in matching programs on a case-by-case basis. Accreditations are available in English to partners regardless of region; localization is on our roadmap for 2023 and more information will be available soon. Please note: Applications and any supporting documents must be submitted in English to be considered. Accreditations are available in English to partners regardless of region. The majority of the prerequisite certifications are available in the Academy App in Spanish, French, and German and the accreditations prep guides are localized in Spanish, French, and German and available here. Availability of the accreditation applications in other languages will be available in 2024. CRM and Onboarding Accreditations will accept applications in English, Spanish, and French. All other Accreditations at this time will requireapplications and any supporting documents must be submitted in English to be considered. Partners who applied but didn’t receive an accreditation during the 2022 application window may reapply during any 2023 window. You must be at the Platinum, Diamond, or Elite tiers to apply for and receive an accreditation. Our team will reach out with next steps if you downtier from Platinum after receiving the accreditation. The learning path site estimates that it takes approximately 35 hours to complete the prerequisites if you haven’t yet completed any of the certifications prior to applying. If you’ve already completed a certification, you can subtract the total number of hours it took to complete from the estimated 35. Check out the website linked above to learn how many hours each certification is estimated to take. Please note: Because we ask for artifacts that you should’ve already produced for customer engagements, it's our hope that it will take you less time to assemble. For example, you may only need to tweak an existing project plan or integration doc to include the required data points (size of company, etc.). The HubSpot Solutions Directory lists all of our solutions partners and providers. It allows customers to search and filter by things, like accreditation, service, country, language, or budget. No. At this time, solutions providers aren’t eligible to apply or participate in accreditations. Please note: The HubSpot Solutions Partner Program has two levels: solutions provider and solutions partner. Be sure to use these links to learn more about each. If a partner fully acquires another partner and becomes a single brand entity, all accreditations will be granted to the acquiring company. If a partner is only a fiscal partner (acquired but separate entities maintained), then individual partner entities retain their accreditations but none are shared. Starting in 2024, HubSpot accredited partners will be required to follow standards in order to maintain and renew their accreditation status after its initial grant date. These standards include staying at or above the platinum tier, keeping the prerequisite certifications associated with your accreditation active and in good standing, and continuing to deliver high-quality services to clients as profiled by your accreditation. Failure to meet these standards may result in a failure to renew and having your accreditation revoked. No. All certifications, work, experience, and examples need to be completed by full-time employees of your organization. The HubSpot accreditation team will verify whether the individuals listed are full-time, part-time, contractors, or freelancers of your organization. If they’re found to be non-full-time employees, your application will be rejected. Have additional questions? Be sure to check in with your Partner Development Manager (PDM), or send an email to accreditations@hubspot.com.
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